Happy Global Exhibitions Day 2024! Celebrate with us the 9th Global Exhibitions Day. This year's theme: "Exhibitions are catalysts to sustainable futures".

THE GLOBAL EXHIBITION INDUSTRY IS OF MAJOR ECONOMIC IMPORTANCE

Exhibitions, commonly referred to as trade shows or fairs, have a simple purpose:

bringing industries together to build community and create supply chain opportunities.

But the industry itself is not a simple one at all: with over €334 ($551) billion in business sales for attendees, exhibitions have an incredible impact on our global economy. In addition, expenses of visitors and exhibitors generate a total impact of €299 ($334) billion for both the value chain of the exhibition industry (organisers, venues and service providers) and the tourism related activities (accommodation, food and travel).

Trade shows have developed into far more than booths displaying product—they have become marketplaces amplified by educational opportunities, innovation launches, and data-driven qualified lead retrieval opportunities, supported by social networking activities that unite valuable digital progress with the now-yearned-for magic of interpersonal connection.

3.4 million total jobs are directly and indirectly supported by exhibitions

KEY CAMPAIGN PILLARS

The #GED2024 theme is underpinned by the following four key messages:

Exhibitions drive progress

Exhibitions are platforms to discuss, create and showcase solutions to our universal challenges.

Exhibitions facilitate economic growth

Exhibitions are engines of economic growth, connecting industries and driving job creation.

Exhibitions are a sustainable way to do business

Exhibitions are a sustainable way to drive business and development, gathering communities in one place and managing our environmental impact.

Exhibitions connect people

Exhibitions are community builders, bringing people together face-to-face to connect, collaborate and contribute.

VISIT OUR #GED2024 PAGE or the official GED Website