EMECA announces new education initiative – International Spring University in Cologne, 20-22 May 2026

EMECA has established a collaboration with its member Koelnmesse and the University of Cologne for the International Spring University (ISU) 2026 to be held from 20^th -22^nd  of May 2026 in Cologne.

It is a not-for-profit initiative contributing to education and training in our industry. Its main focus is on Europe but it is open to participants and speakers from all around the globe.

The ISU offers high performers and young talents an outstanding opportunity to network internationally, exchange knowledge, and actively shape the future of the exhibition sector.

The focus will be on how Artificial Intelligence is transforming the trade fair and exhibition industry, addressing concrete use cases, opportunities, challenges and key success factors – both from a current and future-oriented perspective.

“The Next Generation of Trade Fairs: Smart Exhibitions with AI”

1.    AI-driven Marketing, Sales & Customer Experience

2.    Strategic Decision-Making: AI as a Management Accelerator

3.    Trust by Design: Data Security & Ethics in the Age of AI

You will find all details about the program, speakers and registration in the attached brochure. It will be updated regularly.

Do spread the good news by forwarding  this invitation and the attached brochure to colleagues in your organisation who are committed to innovation, digitalization, and leadership development.

To ensure an exclusive and high-quality learning experience, the number of participants is limited. We recommend speedy registration, as places will be allocated on a first come, first served basis.

DOWNLOAD THE BROCHURE

Should you have any questions, please do not hesitate to contact the EMECA Office.
 

European Major Exhibition Centres Association

Barbara Weizsäcker, EMECA General Secretary
Tel. +32 25357250
press@emeca.eu
www.emeca.eu