NEW IPR Fact sheets for exhibitions and trade fair organisers available

Posted on Thursday 15th June 2017

EEIA and EMECA have collaborated with the European IPR Helpdesk and published NEW Fact Sheets on Intellectual Property Managment at exhibitions for companies and for trade fair organisers.

Intellectual property management at trade fairs

Tackling intellectual property (IP) issues in trade fairs and exhibitions is not only a crucial element for exhibitors. It is also highly important for organisers as the risk of IP infringement in a trade fair/exhibition may affect the credibility of the trade show and might discourage companies from participating in these events. Being aware of this, many organisers are now taking initiatives to ease the fight against IP infringements.

This fact sheet offers some possible measures that can be taken by the trade fair organisers to prevent the infringement of IP rights during trade fairs, and introduces real examples from a number of trade fair organisers and associations.

Trade fairs and exhibitions are very important marketing tools for companies, in particular for SMEs. They help to attract new customers, test products, access new markets, raise the image, profile and popularity of a company or product, and enhance competitiveness.

While, trade fairs can facilitate intellectual property (IP) infringements, they can also help IP owners detect such infringements. Therefore, exhibitors must be aware of all the IP issues that can arise in the context of trade fairs and take appropriate measures before, during and after the show.

IP considerations for trade fair organisers

Tackling intellectual property (IP) issues in trade fairs and exhibitions is not only a crucial element for exhibitors. It is also highly important for organisers as the risk of IP infringement in a trade fair/exhibition may affect the credibility of the trade show and might discourage companies from participating in these events. Being aware of this, many organisers are now taking initiatives to ease the fight against IP infringements.

This fact sheet offers some possible measures that can be taken by the trade fair organisers to prevent the infringement of IP rights during trade fairs, and introduces real examples from a number of trade fair organisers and associations.