Exhibition industry promotion in Brussels
The European Exhibiton Industry Alliance, a cooperation between UFI and EMECA, represents the European exhibition industry towards the Institutions of the European Union and other relevant stakeholders in Brussels. During the last months, its Secretary General Barbara Weizsäcker attended various events with high-ranking Commission officials and Members of the European Parliament where she promoted the role and impact of the exhibition sector in Europe and globally. The aim is to argue for a favorable operating environment in Europe and to offer an active role to boost trade and economic growth. At present, the European exhibition industry is the world leader. It facilitates trade at all levels and generates considerable social economic effects. It is the most effective marketing tool for companies, especially SMEs. It is a very innovative sector itself and promotes innovation.
The new European Exhibition Industry Alliance website provides more insight into the arguments and figures: