Business Beyond Borders at African Utility Week 2017
BBB is a European Commission-funded initiative which helps EU businesses to expand regionally and globally. By facilitating a series of Business-to-Business (B2B), Cluster-to-Cluster (C2C), and Business-to-Cluster (B2C) matchmaking events at the top international trade fairs around the world, the aim of the initiative is for new international business partnerships to be formed and deals to be brokered.
Over the course of AUW’s three days, BBB facilitated over 900 matchmaking meetings between more than 729 companies representing 60 countries.
Besides the one-to-one matchmaking sessions at the BBB Connecting Platform, SMEs and clusters also had the opportunity to present their business and technology to a wider audience at the BBB Demo Zone stand. Other BBB-supported activities included a Workshop on Hydropower organised by the European Renewable Energies Federation (EREF), and the BBB Social Media Competition, which sought to help participating companies increase their visibility online.