Services innovation driven by EMECA Members - Special focus on Digital Business

Posted on Wednesday 22nd October 2014

The economic environment remains challenging for the exhibition industry as growth in Europe is minimal while competition is raising both in Europe and internationally, the Members of EMECA, the European Major Exhibition Centres Association, stated during their General Assembly at Feira International de Lisboa (FIL) in Portugal on the 9th-10th October 2014.

In this general climate, the EMECA Members stressed the importance of new services and adapted offers – while operating on an even more efficiency- and customer-focused basis. EMECA venues will continue to invest funds and know-how into these innovative high-quality services. Next to enhanced or tailor-made classical services such as catering or stand construction, customers’ journey and lead generating services – face-to-face as well as digitally driven - are becoming increasingly common.