Exhibition Alliance consortium wins EU tender for B2B meetings at trade fairs
A consortium comprising the two EEIA organisations EMECA and UFI, Eurochambres and communication partner LOW have won the EUR 1.35 million contract to manage the organisation of EU to Third Country B2B events at ten international exhibitions in Europe and outside.
“It is the first time that exhibition organisers were explicitly addressed by the European Commission to be part of the targeted group of tenderers”, explains Barbara Weizsäcker, Secretary General of both the European Exhibition Industry Alliance and EMECA, “and that consequently all major organisations supporting European companies in going international joined forces to fully exploit their expertise for the participating companies.”
The offer handed in by the group under the lead of Eurochambres achieved an outstanding score at the evaluation. The project has just been kicked off and will run for 30 months. It will be managed by a project team in Brussels and branded under the name “Business Beyond Borders”.