“How trade fairs and exhibitions contribute to SME internationalisation” European Parliament Breakfast hosted by Bernd Lange MEP, Chairman of the Committee on International Trade
On 21 October 2015, the European Exhibition Industry Alliance held a Breakfast Meeting in the European Parliament, hosted by Bernd Lange MEP, Chairman of the Committee on International Trade. Gerald Böse, Chairman of the European Chapter of UFI and CEO of Koelnmesse (Germany) and María Martínez, EMECA President and Member of the Management Committee of IFEMA (Spain) presented key findings about the how trade fairs stimulate innovation and connect businesses with customers and cooperation partners globally – in Europe and in the target regions worldwide. Rafael Hierro, Director of Unimasa, a Spanish company of home and decoration products, illustrated how his company seized the market chances to grow and diversify. “All EU representatives share the same interest to boost SME internationalisation and we understand that trade fairs are very effective tool", Bernd Lange MEP concluded.